#rtl II #tv station redesign #worked for mehappy
TV station redesign of Germany’s top ten TV channels RTL II.
styleframe design, art direction, creative direction
While RTL II’s previous on-air-design, along with the current „it’s fun“ slogan, already went in the direction of the then emerging fashion „Flatdesign“, the marketing of RTL II had the desire to go back to a 3 dimensional world with the facelift of 2011. Well, they kept it for the next 4 years, since I can remember the design that lasted the longest.