on-air redesign

2011

client

rtl II

agency

mehappy

used skills

styleframe design
branding design
art direction
creative direction

RTL II Redesign 2011

TV station redesign of Germany’s top ten TV channels RTL II. While RTL II’s previous on-air-design, along with the current „it’s fun“ slogan, already went in the direction of the then emerging fashion „Flatdesign“, the marketing of RTL II had the desire to go back to a 3 dimensional world with the facelift of 2011. Well, they kept it for the next 4 years, since I can remember the design that lasted the longest.

frames

logo construction

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